Those who make the decision to go into business for themselves are truly courageous. It takes more than a great business plan to start a business. In addition to that, it takes more than having an attitude of “getting paid.”
One of the main ingredients for business success is to think outside of one’s immediate neighborhood and/or community. Does that mean a business owner should neglect their community? Absolutely not. What it does mean is that he or she must think globally. By globally, I mean outside of the United States.
Sadly and shamefully, many entrepreneurs are stuck in a limited mindset, when in fact, the world is available to those who are willing to put in the work and do what’s necessary to get ahead.
As I talk with many entrepreneurs, I’m often shocked with their refusal to brand themselves nationally and globally. In other words, too many of them think it’s costly to get their product and/or service out to the masses. To that I ask the question — why are you in business? Expanding one’s brand to reach people isn’t that difficult, as long as one is ready.
Here are a few ways in which entrepreneurs can increase their outreach:
Attend networking events. Look at local chamber of commerce meetings to find out what’s happening. In addition to this, visit Meetup.com and join. Add a profile and find groups that you’re interested in joining. The contacts you can make are priceless.
Don’t be afraid to advertise your business. Whether it’s through radio or television, you’ll reach a large audience of consumers. Remember, with advertising via radio or television, you have to be consistent.
Ask for referrals. By referrals, I’m not simply talking about new customers/clients. I’m speaking of business partners who can strategically position you to meet the right people.
Have a professional website along with a professional email address. A Gmail or Yahoo email account doesn’t represent someone who is an entrepreneur. Think about it — you don’t see major companies use Yahoo or Gmail addresses. You have to think smarter in order to be in business.
Surround yourself with people who are doing what you’re seeking to do. Listen to them and learn from them. There’s a reason why they’re successful, and if you learn to emulate their plan of action, you’re one step closer to reaching your optimal success.
Never stop promoting yourself and your business. In other words, don’t become too complacent that you slack off. You must be aggressive at all times in exposing yourself and your business globally.
Being an entrepreneur is wonderful because it’s not a job, but a passion that allows you to make money and help people by doing what you love. With all of the business books and advice you’ll receive from family, friends, and associates, I want you to get this in your spirit — NEVER SETTLE FOR SETTLING. You deserve the best, and because you deserve the best, think BIG. As an entrepreneur, it’s your assignment to make a difference in this world.
Dr. Sinclair Grey III is an activist, speaker, writer, author, life coach, and host of The Sinclair Grey Show heard on Mondays at 2pm on WAEC Love 860am (iHeart Radio and Tune In). Contact him at email@example.com or on Twitter @drsinclairgrey
Tonight was a different kind of night for me; a life changer in how my concerns for the local conscience mattered enough for me to drop all that I was doing. I found it important to be there where the county of Rockdale congregated en mass to mourn and celebrate life of 2 dearly departed residents in our community. I found myself at the center of it all, just as official as the big Atlanta news crews that were present. And after all, why not? I’ve been deeply involved in the Rockdale community for close to seven years.
They were faces and individuals and business owners who I knew by name who’s numbers are in my phone/people who I have interacted with in some way, shape or form. people who I fund-raised with. people who I collected clothing for. people who’ve attended my jazz shows. People on my email list. People who I send and receive text messages from. Facebook friends. At least one “Frenemy.” They were all there on Wednesday night.
I spent the day preparing so that I’d be cleaned up, un-rushed and focused on the job at hand. No matter what my “to do list” said todo, something more pressing grabbed me by the collar and said “No man. You’re gonna do this.” And so it was. Our publication and website doesn’t even do drama and crime and tragedy. We’re absolutely positive. I don’t even much import my opinions such as I do on my personal website. Because the Rockdale Connector is all about community. And so, why not? Why not be present for one of the most important gatherings in this community’s history?
I could immediately see that those crews, cameramen and reporters were accustomed to confronting these sorts of tragedies regularly in Atlanta. The same folks you don’t see in our neighborhood unless there is some kind of tragedy, extreme weather or a celebrity-sighting. I’m being facetious but you get my point. “Would you like a candle, sir?” a lady asked a cameraman on the job. He flatly replied “no” with a short wag of his head and just before lighting up a cigarette.
For me however, this is personal. Like they say “it’s not where you’re from, it’s where you’re at.” And by default, because I sleep, eat and work here, I am a Rockdale County resident. It’s here where there are many people who I care about. So to see senseless violence taking place in our midst, the loss of one Korean and one Black, was the most ironic and yet most human encounter I’ve witnessed in a long time. The irony is that Blacks and Koreans have had struggles/a muddied history in this country (if you’re receptive to or even aware of the media accounts.) We’ve seen it in the infamous grocery store incident in South Central Los Angeles, where Latasha Harlins was killed by Soon Ja Du a 51- year-old Korean store owner.
I recently saw the recent video (on YouTube) where a Black woman got into a scuffle with a Vietnamese nail salon owner. In fact, while the video was running it was the crying, screaming, kicking shop owner who was the aggressor, clearly angry and hostile because of some earlier argument.
This latest encounter also involved a Korean and Black, both residents not a fight amongst one another, but indeed a fight for their own lives. The two victims from the liquor store on Monday were Conyers resident and store owner Mun Hyuk Cha, 44, and Covington resident Otonicar Jimquez Aikens, 39, a customer at the store. The 3rd victim was the shooter himself, Jeffrey Scott Pitts, 36, a White man who sheriffs tell men had a history of negative issues in the community. “He had been sighted for shoplifting at that very store” a Rockdale Sheriff explained to me. “And it takes a deranged, twisted man to then go and shoot his parents.”
And so, while the drama that brought me there to the Magnate Package store was behind us/over with, the gathering in the parking lot was one of those life events that cannot go without being addressed. While this community enjoys a certain peace of mind and is protective of its soul and conscience, this is not unlike the random violence going on throughout the world. We filmed the gathering. Return here to see more than I could detail in TEN novels.
Side Note: if there was a highlight from this gathering it was when Rockdale resident, Life Coach & Pastor Courtney Dillard preached to the crowd. He expressed that we needed to take LOVE away from this gathering and he executed his words by having all of us to hug one another, to hold our neighbors standing beside us, even if we did not know them. By his energy, the chemistry of the entire evening changed and smiles broadened on the faces of those who had been sad. #gamechanger
Full vigil from Magnet Store Killings http://youtu.be/dIXHR77KMHE
This morning we filmed our 3rd segment, including Rockdale County’s finest business owners.
Keeping our community CONNECTED. This weeks guests were Dog Breeder David Mitchell, “The Cake Lady” Keba Mathews and Chiropractor Dr Steven Wilder. Thank you all for continuously supporting my vision.
To say “I’m doing my part” in this equation wouldn’t even be just. I didn’t know the deceased. I’ve never been in this store. This store is a full 15minutes from where I live. And yet, I’ve done what I could with the resources I have. I’ve done what I could to bring a sense of understanding and logic in an otherwise misunderstood, illogical, random encounter. It’s not where you’re from, it’s where you’re at.
After the swim tonight I decided to come by the liquor store where. the shooting took place yesterday/Sunday afternoon.
At least here in front of the store there’s a strong sense of community that lingers . Somehow there’s a family missing a child, a father, a loved one. There’s no writing that I can possibly do to appease and the pain. I am but a witness from the distance. But I am also clear that this takes place all around the world. My answer to this and all violence is to please love die neighbor. You very well might be the one who needs the love. However if you are in need, the best way to get it back is to give it. There is such a great feeling and giving. I can testify to that . Try it. It could very well save a life. God bless those who have experienced loss in this and other violence around the world.
Ps : sheriff pulled up behind me while I took pictures tonight and I couldn’t help wondering if he was going to question me. However he basically said “sad isn’t it?” My answer: “yes sir”
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