Dr Sinclair Grey: A few things entrepreneurs must never, ever forget

Whenever a business owner fails to understand the importance of branding himself/herself, they are opening the door for their competitors to take their clients. Let’s face it for a moment – a whole lot of people like to say that competition is good, however, if you think about it for a moment, if you’re a business owner, why would you want someone to compete with you in providing a certain type of service and/or product? You want to be the only one. Unfortunately, reality quickly reminds us that we are in competition locally and globally. That’s why you need to understand the importance of branding yourself.

concorrenciaWhile working in corporate America, I was an Account Executive for a major home and fire security company. Handling accounts from corporate to individuals, I quickly learned how important it was for me to brand myself. The company had its brand, the product and service was branded, however, I didn’t have mine. Working on commission, one quickly learns the importance of customer service as well as finding the right niche that separates you from your competitors. I had to take it a step further. I had to find what what would separate me from my fellow coworkers. Now that may sound harsh, but you need to know when you’re in sales and your income is based on your productivity, you understand why branding yourself is important.

In my position, I learned how to build referrals so much so that I stopped cold-calling and knocking on doors. In other words, I dropped all of the traditional stuff and allowed my brand to do the selling for me. What do I mean by this? I stopped selling the company and started selling myself. It was through selling myself as the expert, consultant, friend, and go to person that sales starting increasing. Every client I sold associated my name and face with the company. Let me say it this way. When the name of the company was mentioned within their circle, my name was brought up because of what I was able to do. I say all of this not to brag, but to help you (business owner) realize that your brand is everything.

Because I care about the plight of business owners, I would like to offer you some suggestions on how to build your brand effectively and efficiently.

  1. Develop a habit of getting to know your customers/clients. Just don’t thank them for the purchase, get to know their likes and interests. Unless you show your clients you care about them as a person, you will not have a brand that says ‘caring and concerned’

  1. Be YOU. That’s hard for many people because they like going by a script. People can read between the lines and when your clients see you, they should see a person who is real and relevant

  1. Incorporate your personality with your product and/or service. Those in sales will hear plenty of ‘No’s’ but when people know you by your brand, you’re less likely to hear ‘No’s’

  1. Keep your social media polished. That means you can’t post or write anything derogatory. The moment current clients and potential clients see or read anything that’s demeaning or degrading, your credibility is lost

  1. Attend networking events and be active. Just don’t show up to an event and remain close to the wall. Meet people, get to know people, and make new friends. Check this out – it’s not the time to sell your product and/or service. Simply establish new connections

There are many other ways a business owner can build his/her brand. What’s important is that a business owner remain conscious of their profile. That’s right; profile in regards to what is seen, heard, and read.

Dr. Sinclair Grey III is an activist, speaker, writer, author, life coach and radio/television talk show host (Tuesday’s at 7pm). Contact him at www.sinclairgrey.org, drgrey@sinclairgrey.org or on Twitter @drsinclairgrey


imageAlways good to see something positive in Rockdale County. Tomorrow, Sunday July 19th. The Funeral Directortells me that there will be bouncers, food, DJ and yes, there will be school supplies given away. I would love to make it but  Bill Pickett Rodeo Director, Ronnette has  invited me to celebrate her birthday on the cruise tomorrow afternoon so  rockville will miss me with this one. Link Laconia here I come #halfdayvacation

 As of you who are interested here is the link for further information: http://www.rockdalenews.com/m/section/1/article/22487/

The Rockdale Connector Celebrates The Bill Picket Rodeo

Screenshot 2015-07-17 11.21.51Last year when I visited the Bill Pickett Rodeo for the first time, I was so proud to so how serious these cowboys and cowgirls were of their allegiance to the life; roping steer, riding hard and dressing the part. It was such an awesome experience and I look forward to being more involved this year, bringing all our Rockdale Family together on Sunday to “connect With The Cowboys!”

Hanging With Old Timer Charlie Scott

I said, “you look like you’re about 38 years old” the old man got a real good chuckle out of that. And then he got his photo album and went in with his stories…

Was with the NY Transit Authority AND he was a bellman at the Sheraton Hotel/workin TWO JOBS for 23 years. He’s now here in Conyers, with his cars, his home, his retirement…  I asked him what the most joyous time of his life, he said hangin with the children and EATING. Lol.   

 Charlie also has a business where he drives folks to the airport for $50. Here’s his advertisement. Charlie has great energy and says “I had a great life. No regrets”   


Today Was A Good Day

What a wonderful day it is for America. Our neighbors in South Carolina have truly changed the game. Something that would ordinarily take years of conferences and debates and lobbyists and marches and picketing and boycotts and a presidential seal of approval… Something that would’ve required that kind of intensity was executed in record time; in a matter of weeks. It shows you what’s possible and how the old rules can be challenged and overcome.

Unfortunately, so many people had to die ruthlessly for it to happen, but this is human beings working together for the greater good. Today was a great day. It doesn’t wash away the pain or the loss but it certainly i historic.