Category Archives: Dr Sinclair Grey

Dr. Sinclair’s Corner

Get Your Workout On

10850859_10152844984805733_912680664_nWhile at the gym yesterday working out, I noticed a sign that read “Success Trains, Failure Complains.” Here’s the Sinclair remix. If you want to reach your destiny, you have to put in the work. Nothing comes easy and because of that, it’s going to take commitment, dedication, and persistence to get what you want. Yes, prayer is great, however, as it is written,’faith without works is dead.’That’s why you have to surround yourself with the right people who make it a habit of training for success. Just as working out is important to one’s health, one must train themselves to want to blow up from the floor up.

The writer of Proverbs penned the words, “Commit your works to the Lord, and your thoughts will be established.” Please don’t miss this. When you partner your uplook with your outlook then you’ll get the right outcome. I don’t care what anyone tells you, you can achieve everything you set your mind to. I don’t care what happened in your past, you can make today and tomorrow positive, productive, and prosperous. As I close this message, I urge to do what is necessary to achieve what God has called you to do. Don’t let anyone or anything hinder you.

Dr Sinclair Grey: A few things entrepreneurs must never, ever forget

Whenever a business owner fails to understand the importance of branding himself/herself, they are opening the door for their competitors to take their clients. Let’s face it for a moment – a whole lot of people like to say that competition is good, however, if you think about it for a moment, if you’re a business owner, why would you want someone to compete with you in providing a certain type of service and/or product? You want to be the only one. Unfortunately, reality quickly reminds us that we are in competition locally and globally. That’s why you need to understand the importance of branding yourself.

concorrenciaWhile working in corporate America, I was an Account Executive for a major home and fire security company. Handling accounts from corporate to individuals, I quickly learned how important it was for me to brand myself. The company had its brand, the product and service was branded, however, I didn’t have mine. Working on commission, one quickly learns the importance of customer service as well as finding the right niche that separates you from your competitors. I had to take it a step further. I had to find what what would separate me from my fellow coworkers. Now that may sound harsh, but you need to know when you’re in sales and your income is based on your productivity, you understand why branding yourself is important.

In my position, I learned how to build referrals so much so that I stopped cold-calling and knocking on doors. In other words, I dropped all of the traditional stuff and allowed my brand to do the selling for me. What do I mean by this? I stopped selling the company and started selling myself. It was through selling myself as the expert, consultant, friend, and go to person that sales starting increasing. Every client I sold associated my name and face with the company. Let me say it this way. When the name of the company was mentioned within their circle, my name was brought up because of what I was able to do. I say all of this not to brag, but to help you (business owner) realize that your brand is everything.

Because I care about the plight of business owners, I would like to offer you some suggestions on how to build your brand effectively and efficiently.

  1. Develop a habit of getting to know your customers/clients. Just don’t thank them for the purchase, get to know their likes and interests. Unless you show your clients you care about them as a person, you will not have a brand that says ‘caring and concerned’

  1. Be YOU. That’s hard for many people because they like going by a script. People can read between the lines and when your clients see you, they should see a person who is real and relevant

  1. Incorporate your personality with your product and/or service. Those in sales will hear plenty of ‘No’s’ but when people know you by your brand, you’re less likely to hear ‘No’s’

  1. Keep your social media polished. That means you can’t post or write anything derogatory. The moment current clients and potential clients see or read anything that’s demeaning or degrading, your credibility is lost

  1. Attend networking events and be active. Just don’t show up to an event and remain close to the wall. Meet people, get to know people, and make new friends. Check this out – it’s not the time to sell your product and/or service. Simply establish new connections

There are many other ways a business owner can build his/her brand. What’s important is that a business owner remain conscious of their profile. That’s right; profile in regards to what is seen, heard, and read.

Dr. Sinclair Grey III is an activist, speaker, writer, author, life coach and radio/television talk show host (Tuesday’s at 7pm). Contact him at www.sinclairgrey.org, drgrey@sinclairgrey.org or on Twitter @drsinclairgrey

You’re Live! With Dr Sinclair Gray iii

Having The Right Ingredients
By Dr. Sinclair Grey III

sinclair gray picWhile speaking to a group of entrepreneurs last night, I dropped in their spirit the phrase,

‘your attitude partnered with your personality will determine your reality.’

In other words, when you think right and you allow the Spirit of God to work in you and through you, doors will open for you. I want you to get this into your spirit – you have power to make things happen. That’s right; what you have on the inside is so powerful that if you use it correctly, you would be surprised at what could transpire in your life.

The writer of Proverbs penned the words, “A cheerful heart is a good medicine, but a downcast spirit dries up the bones.” Please don’t miss this. You have control over your attitude. In fact, there’s nothing wrong with having an attitude as long as it’s a good one. Your personality tells people about you as a person. When both (attitude and personality) are good, you’ll blow up from the floor up. As I close this message, I urge you to not allow disappointments and/or setbacks to rob you of your attitude and personality. Continue to shine and I promise you that you’ll come out fine.

Thinking small is the ultimate crime of any entrepreneur – Dr Sinclair Grey

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Those who make the decision to go into business for themselves are truly courageous. It takes more than a great business plan to start a business. In addition to that, it takes more than having an attitude of “getting paid.”

One of the main ingredients for business success is to think outside of one’s immediate neighborhood and/or community. Does that mean a business owner should neglect their community? Absolutely not. What it does mean is that he or she must think globally. By globally, I mean outside of the United States.

Sadly and shamefully, many entrepreneurs are stuck in a limited mindset, when in fact, the world is available to those who are willing to put in the work and do what’s necessary to get ahead.

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As I talk with many entrepreneurs, I’m often shocked with their refusal to brand themselves nationally and globally. In other words, too many of them think it’s costly to get their product and/or service out to the masses. To that I ask the question — why are you in business? Expanding one’s brand to reach people isn’t that difficult, as long as one is ready.

Here are a few ways in which entrepreneurs can increase their outreach:

Attend networking events. Look at local chamber of commerce meetings to find out what’s happening. In addition to this, visit Meetup.com and join. Add a profile and find groups that you’re interested in joining. The contacts you can make are priceless.
Don’t be afraid to advertise your business. Whether it’s through radio or television, you’ll reach a large audience of consumers. Remember, with advertising via radio or television, you have to be consistent.
Ask for referrals. By referrals, I’m not simply talking about new customers/clients. I’m speaking of business partners who can strategically position you to meet the right people.
Have a professional website along with a professional email address. A Gmail or Yahoo email account doesn’t represent someone who is an entrepreneur. Think about it — you don’t see major companies use Yahoo or Gmail addresses. You have to think smarter in order to be in business.
Surround yourself with people who are doing what you’re seeking to do. Listen to them and learn from them. There’s a reason why they’re successful, and if you learn to emulate their plan of action, you’re one step closer to reaching your optimal success.
Never stop promoting yourself and your business. In other words, don’t become too complacent that you slack off. You must be aggressive at all times in exposing yourself and your business globally.
Being an entrepreneur is wonderful because it’s not a job, but a passion that allows you to make money and help people by doing what you love. With all of the business books and advice you’ll receive from family, friends, and associates, I want you to get this in your spirit — NEVER SETTLE FOR SETTLING. You deserve the best, and because you deserve the best, think BIG. As an entrepreneur, it’s your assignment to make a difference in this world.

Dr. Sinclair Grey III is an activist, speaker, writer, author, life coach, and host of The Sinclair Grey Show heard on Mondays at 2pm on WAEC Love 860am (iHeart Radio and Tune In). Contact him at drgrey@sinclairgrey.org or on Twitter @drsinclairgrey

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